About us

Mission

We are committed to offering high-quality coral and turquoise stones, handcrafted cwith a focus on elegance and the enhancement of natural beauty. We are dedicated to sustainable resource management and environmental protection at every stage of our manufacturing process.

Values

Our company is founded on the values of family and tradition, always respecting the integrity of natural materials. Each stone we work embodies the passion, expertise and knowledge that we strive to convey to our customers – designers, jewelers and goldsmiths’ shops – who transform these gems into works of art.

Purpose

Our goal is to combine tradition and innovation to promote the beauty of Italian craftsmanship in coral and gemstone processing worldwide. We work with passion and dedication to consolidate our presence on international markets, collaborating with jewelers, designers and goldsmiths who appreciate the quality and authenticity of our materials.

Purpose

Our goal is to combine tradition and innovation to promote the beauty of Italian craftsmanship in coral and gemstone processing worldwide. We work with passion and dedication to consolidate our presence on international markets, collaborating with jewelers, designers and goldsmiths who appreciate the quality and authenticity of our materials.

History

Founded in 1976 by the Marotta brothers in Torre del Greco, Massa Gioconda was born from the passion for the sea and the artisan tradition of coral, handed down by their father Marino, an expert fisherman and connoisseur of the main fishing areas of the Mediterranean who passed on his knowledge and love of coral to his sons. Thanks to Giuseppe Marotta’s entrepreneurial spirit, the family project grew rapidly, consolidating its position in the coral and handmade jewellery sector.
In a short time, Massa Gioconda established itself as a leader in the national market and, thanks to participation in international trade fairs, began to expand its presence in Europe as well. Today, Massa Gioconda regularly participates in major international trade fairs such as the GJX Show in Tucson and the HKTDC Jewelry Show in Hong Kong, continuing to promote the tradition and quality of its jewellery around the world

Savoir-faire

The processing of coral in Torre del Greco is not only an artisan tradition but a real noble art, which has its roots in the centuries. This city, known worldwide as the capital of coral, has preserved and passed on the ability to transform coral into extraordinary jewels and works of art. Combining creativity, professionalism and innovation, local artisans continue to enchant with their timeless craftsmanship.