Coral: Heritage of the Sea
Coral preserves the scent of the sea, the echo of the ocean, and the slow passage of time. When it emerges from the water, it envelops the senses and brings to light an ancient wisdom, made up of gestures, silences, and respect. This catalog stands as a testament to a shared journey: fifty years of work and passion, lived together as brothers and as artisans.
Cultural Project – “Rebirth from roots”
Rebirth from the roots is the cultural project that gave rise to “Coral. Heritage of the sea,” the first international event held in October 2025 at the prestigious Reggia di Portici, marking the beginning of a journey destined to continue and evolve, with new initiatives and collaborations planned. The project promotes the appreciation of coral and the local area, fostering the dialogue between art, culture, design, and the business world.
The Epic of Coral
This book was created with the intention of telling, in a simple and emotional way, the wonderful journey along the path of coral, a symbol of community, brotherhood, and acceptance of diversity, and a good-luck charm against the dangers of a vast and hostile world, that reaches us, our little boat in the middle of the sea and our family.
What we would like to see remain etched in the collective memory is the commitment we have upheld over the past fifty years to preserve a material that we hope will continue to fascinate people.
The Fruit of the Sea – Memories of Love
A reinterpretation of Romeo and Juliet comes to life through choreography that captures the intensity of one of the most famous love stories of all time. Created by Massa Gioconda, this project integrates our coral creations into the narrative, fostering a harmonious dialogue between dance, design, and traditional craftsmanship.
Massa Gioconda Redactional Video
Since 1976, Massa Gioconda has carried on the Torre del Greco tradition of coral craftsmanship, transforming a family legacy into a business renowned on international markets. The video depicts the company’s journey, from its origins linked to the sea and the fishing trade of its founder Marino Marotta, to its expansion across Europe, the United States, and Asia, where its coral, cameos and turquoise are synonymous of elegance and quality. It is a story of passion, experience, and craftsmanship that continues to set Massa Gioconda apart worldwide, as a symbol of excellence and an expression of “Made in Italy.”
Master Craftsman Series
At the 2023 GJX Gem & Jewelry Show in Tucson, one of the most prestigious international events dedicated to the world of jewelry and gemstones, Lesley Aine McKeown wrote an article celebrating the ancient art of cameo carving, highlighting its cultural and artisanal value. The article focuses on the cameos of Massa Gioconda and the skill of Vincenzo Imposimato, whose extraordinary craftsmanship provided the public with a live demonstration of engraving techniques, showcasing the excellence of Italian savoir-faire and the ability to pass down a centuries-old tradition through passion, precision, and talent.